A new Motrec logo that’s as tough and long-lasting as our vehicles.

Those who know Motrec vehicles know that they are rugged enough to handle even the harshest environments. We felt it was time our logo reflected that.

So we’ve designed the ideal symbol to represent just how tough and adaptable our electric industrial vehicles really are.

Take a look:

The muskox, a powerful symbol.

The muskox is more than just a symbol. This animal, which dates back to the Ice Age, shares many of the same qualities as our vehicles, which are famous for being incredibly solid, robust and adaptable.

And it’s only the beginning.

In the coming months, you’ll be seeing the Motrec Muskox on all our vehicle designs and marketing tools—including on our totally revamped website and brand-new dealer extranet.