Motrec International, a world-renowned company in the field of industrial electric vehicles, is looking for a passionate and versatile Marketing Coordinator to join its team. If you're ready to be part of an innovative company that pushes the boundaries of technology and efficiency, this is the perfect opportunity for you.

For 35 years, we have been designing and manufacturing customized electric industrial vehicles to meet the specific needs of our customers in a variety of sectors. Our commitment to research and development enables us to offer our customers high-quality products, while contributing to sustainable development.

As Marketing Coordinator at Motrec International, you will hold an essential role within the Sales and Business Development team, more specifically with regard to the dealer network. Reporting to the Director of Sales and Business Development, the Marketing Coordinator will play a major role in B2B marketing.

Supported by the Sales & Business Development Manager, as Marketing Coordinator you will have the opportunity to work in a dynamic and stimulating environment, where you will be encouraged to express your ideas and show initiative. Your creativity, proactivity and passion for marketing will make you the ideal candidate for Motrec.

Key responsibilities

B2B marketing:

  • Provide integrated support to the dealer network by combining technical solutions with targeted marketing initiatives, driving sales growth and enhancing brand visibility.
  • Plan, develop, produce and control the quality and distribution of marketing, promotional and training materials for dealers, external and internal customers (brochures, videos, sales documents, mailing lists, etc.).
  • Administer content management through content strategy, communication, writing, translation and language editing, including setting up and executing editorial calendar.

Digital marketing :

  • Define content strategy and schedule for social networks, produce and distribute content, and manage the company’s social networks.
  • Ensure the updating and continuous improvement of web platforms, including the website (WordPress), CRM and online submission module.
  • Ensure process optimization and control through digital tools.

Management :

  • Collaborate with internal and external resources on diversified projects designed to create value for the company.
  • Manage external suppliers (agencies, consultants, printers).
  • Conduct competitive and strategic intelligence, market research and surveys.
  • Coordinate search engine marketing (SEO/SEM) through paid advertising campaigns (AdWords, Display and Facebook) and web optimization (organic).

Job requirements :

  • University degree in marketing
  • 3- 5 years’ experience in a similar role in an SME
  • Bilingual (French, English)
  • Experience in industrial manufacturing and B2B marketing (understanding of the mechanics of the dealership system in the industrial sector).
  • Expertise with web applications (CRM, CMS), social networks and all stages of marketing material creation
  • Knowledge of Adobe software
  • Experience with WordPress
  • Graphic design skills
  • Curiosity and knowledge of the latest Web and marketing trends
  • Creative and analytical skills with a strong interest in B2B

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