Role and Responsibilities
- Provide integrated support to the dealership network by combining technical solutions with targeted marketing initiatives, thereby fostering sales growth and strengthening brand visibility.
- Plan, develop, produce, and oversee the quality and dissemination of marketing materials, promotions, and training for dealers, external clients, and internal stakeholders (brochures, videos, sales documents, mailing lists, etc.).
- Administer content strategy, communication, writing, translation, social media management, including the implementation and execution of the editorial calendar.
- Define content strategy and social media distribution schedule, produce and disseminate content, and engage with the company’s social media platforms.
- Ensure the ongoing update and improvement of web platforms, including the website (WordPress), CRM, and online submission module.
- Oversee the optimization and control of processes through digital tools.
- Collaborate with internal and external resources on diverse projects aimed at creating value for the company.
- Administer external supplier management (agencies, consultants, printers).
- Conduct competitive and strategic monitoring, market studies, and surveys.
- Coordinate search engine marketing (SEO/SEM) through paid advertising campaigns (AdWords, Display, and Facebook) and web optimization (organic).
- Hold a university degree in marketing, communication, or marketing communication.
- Possess 3-5 years of experience in a similar role in an SME.
- Bilingual (French, English).
- Experience in industrial manufacturing and B2B marketing (understanding of a dealership network in the industrial sector).
- Expertise with web applications (CRM, CMS), social media, and all stages of marketing material creation.
- Knowledge of Adobe software.
- Experience with WordPress.
- Graphic design skills.
- Knowledge of the latest web trends, SEO, and marketing.
- Dental Insurance
- Disability Insurance
- Supplementary Health Insurance
- Life Insurance
- Vacation and Compensatory Leave
- Flexible Schedules
- Collective RRSP
- On-Site Parking
- Casual Attire